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Barilla repositions itself on a global level with a global brand campaign from Publicis Italy, which puts emotion back at the core of its communication and marks a new strategic path … read morefor the brand worldwide. As in the memorable campaigns of the past, the brand speaks to people's hearts giving a special value to a dish of pasta prepared for someone. In the new Barilla film, preparing a dish of pasta becomes a way to communicate what we usually cannot say with words. Statements like 'I love you', 'I missed you' or 'Sorry, it's my fault' can be demonstrated with a dish of pasta. The new global brand campaign will be launched in 40 countries and brings together classical stories with a highly contemporary flavour. The relationships show today's families, each with its own distinctive character, difficulties and diversity. The new payoff is 'Barilla. A sign of love' and it will be exactly these signs that will let the protagonists of the stories find each other, communicate and feel a little bit closer. The film is directed by Saverio Costanzo, known for having directed the Italian-American TV series 'My Brilliant Friend' and for the film 'The Solitude of Prime Numbers', for which he was nominated for a David di Donatello Award. To enhance the emotional impact of the film, the music of 'Beautiful that Way' by Noa, was chosen as a reinterpretation of the soundtrack of the Oscar-winning film "La Vita è Bella".
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Creative supervisor: Roberto Ardigò
Digital Art Director: Mattia Leporale
Digital Copywriter: Jacopo Trotta
Chief Strategy Officer: Bela Ziemann
Strategy Director: Monica Radulescu
Strategy Director: Ornella Ciot
Senior Digital Strategist: Margherita Tuvo
Global Client Service Director: David Pagnoni
Client Service Director: Federica Papetti
Account Supervisor: Alberto De Simone
Account Manager: Dario Gambera
Head of Social: Alessandro Bochicchio
Head of TV Production: Francesca Zazzera
Art Buyer: Caterina Collesano
BRW FILMLAND
Chairman: Marco Bussinello
Executive Producer: Luca Orlando
Head of Production: Claudio Cicoli
Production manger : Cristina De Rossi
Production Coordinator: Daniela Fabrizio
Line Producer - Live action: Liza Fisher Foresi
Asst. Producer - Live action: Irene Rei
Line Producer - Food: Simona Ferraro
Production Manager - Food: Marco Fazio
MAIN CREW - Live Action
Set Designer: Luca Merlini
Set Decorator: Marcella Galeone
Stylist: Amelianna Loiacono
Ass Stylist: Gianluca Francese
Food Stylist: Francesca Alberoni
MAIN CREW - Food
Director/DOP: Luca Robecchi
Tex s.r.l.
Post Production Supervisor : Nicola Scarpinato
Editor : Fabrizio Squeo, Stuart Greenwald
Flame Artist : Davide Maccagni, Jacopo Ardit
Colorist : Andrea Baracca - Daniel Pallucca
Exchanges Vfx s.r.l.
Vfx Supervisor: Marco Negri e Mirko de Angelis
Producer: Andrea Valeria Peri
Compositor: Roberta Longo, Elena Iankov, Guido Tognoni. Paolo Gerosa
MUSIC
ROW
Title: Beautiful That Way
Authors: Nicola Piovani, Gil Dor, Achinoam Nini
Performer: Noa
Music Supervision and re-recording: Ferdinando Arnò - quiet, please!
Executive Producer: Alessandra Teatini – Luca Lo Tito
Licensing: quiet, please!
Publishing: Tentacoli Edizioni Musicali
ITA
Title: Hymne
Author: Evanghelos Papathanassiou
Re-Recording: Sizzer
Music Supervision: Michael Bertoldini
Executive Producer: Michiel Marsman
Publishing: Emi Music Publishing Ltd / Sony Music Publishing (Italy) Srl
Sound
Mix: Screenplay
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