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Barilla: A Sign of LoveThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Barilla repositions itself on a global level with a global brand campaign from Publicis Italy, which puts emotion back at the core of its communication and marks a new strategic path for the brand worldwide. As in the memorable campaigns of the past, the brand speaks to people's hearts giving a special value to a dish of pasta prepared for someone. In the new Barilla film, preparing a dish of pasta becomes a way to communicate what we usually cannot say with words. Statements like 'I love you', 'I missed you' or 'Sorry, it's my fault' can be demonstrated with a dish of pasta. The new global brand campaign will be launched in 40 countries and brings together classical stories with a highly contemporary flavour. The relationships show today's families, each with its own distinctive character, difficulties and diversity. The new payoff is 'Barilla. A sign of love' and it will be exactly these signs that will let the protagonists of the stories find each other, communicate and feel a little bit closer. The film is directed by Saverio Costanzo, known for having directed the Italian-American TV series 'My Brilliant Friend' and for the film 'The Solitude of Prime Numbers', for which he was nominated for a David di Donatello Award. To enhance the emotional impact of the film, the music of 'Beautiful that Way' by Noa, was chosen as a reinterpretation of the soundtrack of the Oscar-winning film "La Vita è Bella".
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