TV ad: Curios: Tommy Fox - Pro Skipper

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The Brandshop, Sydney launched Sanitarium brand Curios simultaneously on TV (via the 30-second launch ad) and virally via a series of webisodes and the skipharder.com website. The first 3 of the webisodes, starring “Pro skipper” Tommy Fox, have already broken. (3 more yet to come.) These have been designed to create underground interest in the product to our young male market. The Sanitarium client ended up loving them so much that four
cut-down versions are now also going to run on Pay TV.