Interactive ad: IKEA Perth new store launch: Love Where You Live

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Top 6: March 19th 2008

IKEA asked 303 to launch their new store in Perth and create a new positional line for their brand moving forwards. The solution was to produce a fully integrated campaign, based around the 'Love Where You Live' survey. We created a microsite to host the survey, contextualising the entire new store proposition within a typical suburban Perth house - home to the Woods family. Visitors were invited to complete the survey and then explore the house, engaging with the Woods on multiple levels - including integration externally on Facebook. The microsite received over 30,000 visitors who spent an average of 8.12 mins on the site. Almost 10,000 surveys were completed, generating a pool of data which informed the rest of the campaign.