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Bonds Underwear: Mash Online


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The latest Bonds youth underwear collection is a clash of different colors, patterns and styles which led The Campaign Palace to naming it 'Mash'. And in the spirit of the product, the 'Mash' was created from an eclectic mix of contrasting iconic dance moves. The dance is performed to Blondie’s Heart of Glass, covered in a range of styles. You can do the mash dance for yourself and upload it to the bonds site for public voting. The peoples’ favorites will be aired during a prime time ad break. So please go here and strut your stuff (wearing just knickers isn’t mandatory) to http://www.bonds.com.au/mash/#
Credits Other credits

Head of Digital Production: Nathan Anderson

Creative Directors: Georgia Arnott and Jon Burden

Team Leader: Sasha Firth

Account Manager: Pam Lloyd

Digital Producer: Meredyth Judd

Production company: Engine

Producer: Celia Nicholas

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