Decathlon: The First Rule is Play

Brand campaign for Decathlon Singapore. The premise behind this new campaign is that you don’t need two to play tennis, or a pitch to play football. Sport isn’t just about the rules - it’s also about having fun while keeping healthy. So don’t worry if you don’t have the right pitch, the expert players, or the best technique. When you try a new sport, remember the first rule is to play. Agency: Ogilvy Singapore.