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When we talk about birth control and women’s reproductive health, we always stop short of talking about it openly and honestly. But we’re well into the 21st century, so enough with … read morethe pre-apologizing and PG-13 language. ANNOVERA® (segesterone acetate and ethinyl estradiol vaginal system) believes it’s time to speak and live unapologetically as women. That’s why we made an annual, comfortable, controllable birth control, so you can take control of your life. It’s time to be logical, direct, and self-assured, always.
April 23rd is Vagina Appreciation Day (it's a real holiday), and as the unapologetic brand of birth control ANNOVERA is unapologetically encouraging women to appreciate their vagina one of the best ways we can think of—by having an orgasm. Our spokesperson Whitney Cummings will kick off a day of self-discovery and empowerment with a call to action—quite literally—encouraging women to celebrate with whoever/whatever they like, wherever and whenever they're most comfortable. We created Instagram posts, story stickers, and will post a video from Whitney, encouraging people to celebrate with us. And for everyone that does? Therapeutics MD will donate $1 to organizations working to support women’s health and education initiatives, up to $50,000.
ANNOVERA® (segesterone acetate and ethinyl estradiol vaginal system) is a unique form of prescription birth that control offers annual protection from pregnancy and control of her menstruation, thus there is no need to make frequent visits to a healthcare provider or pharmacy. ANNOVERA could be a great option for patients considering a long-lasting birth control option. Please see Important Risk Information, including BOXED WARNING, for ANNOVERA at https://annovera.com/important-risk-information or visit Annovera.com/pi.pdf. Please also visit www.annovera.com for more information on how to get ANNOVERA, how to use it, and important safety information. To learn more, please visit www.therapeuticsmd.com
read less...Agency
Sean Bryan, Co-Chief Creative Officer North America
Thomas Murphy, Co-Chief Creative Officer North America
Maru Kopelowicz, EVP Executive Creative Director
Craig Bishop, Senior Art Director
Lucas Shanks, Associate Creative Director
Darla Price, EVP Executive Account Director
Lea Mastroberti, SVP Group Account Director
Dana Markiewicz, Account Director
Christen Koribanics, Account Supervisor
Chelsea Cines, Account Executive
Erica Yahr, Chief Strategy Officer
Anna Andreis, SVP Group Strategy Director
Rosalind Mowitt, Senior Strategist
Whitney Bryan, VP Comms Strategy Director
Danielle Karr, VP Social Strategy Director
Rebecca Krevat, Social Strategist
Debbie Dunlap, SVP Executive Integrated Producer
Victoria Wills, Producer
Weber
Leah Wiseman, EVP Client Experience
Danielle Burrick, SVP Media Relations
Carolyn Heinerichs, Director Media Relations
Mollie Godbout, Associate Media Relations
Client
Dawn Halkuff, Chief Commercial Officer
Kristen Landon, Vice President, Marketing
Tom Moody, Senior Marketing Director, Reproductive Health
Jessica Finizio, Associate Product Manager, Reproductive Health
Jennifer Salokar, Associate Product Manager, Reproductive Health
Production
Production Company: Imposter
Director: Carlyn Hudson
EP: Avtar Khalsa
Producer: Tiffany Suh
DP: Lidia Nikonova
Production Designer: Kelly Fondry
Production Supervisor: Becca Ma
1st AD: Candy Yi
Whitney’s Hair: Dritan Vushaj
Whitney’s Makeup: Jamie Greenberg
Whitney’s Stylist: Nicole Schneider
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