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McCann Worldgroup: Annovera invites you to PLEASE COME this #VaginaAppreciationDay, April 23rd


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When we talk about birth control and women’s reproductive health, we always stop short of talking about it openly and honestly. But we’re well into the 21st century, so enough with the pre-apologizing and PG-13 language. ANNOVERA® (segesterone acetate and ethinyl estradiol vaginal system) believes it’s time to speak and live unapologetically as women. That’s why we made an annual, comfortable, controllable birth control, so you can take control of your life. It’s time to be logical, direct, and self-assured, always.

April 23rd is Vagina Appreciation Day (it's a real holiday), and as the unapologetic brand of birth control ANNOVERA is unapologetically encouraging women to appreciate their vagina one of the best ways we can think of—by having an orgasm. Our spokesperson Whitney Cummings will kick off a day of self-discovery and empowerment with a call to action—quite literally—encouraging women to celebrate with whoever/whatever they like, wherever and whenever they're most comfortable. We created Instagram posts, story stickers, and will post a video from Whitney, encouraging people to celebrate with us. And for everyone that does? Therapeutics MD will donate $1 to organizations working to support women’s health and education initiatives, up to $50,000.

ANNOVERA® (segesterone acetate and ethinyl estradiol vaginal system) is a unique form of prescription birth that control offers annual protection from pregnancy and control of her menstruation, thus there is no need to make frequent visits to a healthcare provider or pharmacy. ANNOVERA could be a great option for patients considering a long-lasting birth control option. Please see Important Risk Information, including BOXED WARNING, for ANNOVERA at https://annovera.com/important-risk-information or visit Annovera.com/pi.pdf. Please also visit www.annovera.com for more information on how to get ANNOVERA, how to use it, and important safety information. To learn more, please visit www.therapeuticsmd.com
Other credits

Agency

Sean Bryan, Co-Chief Creative Officer North America

Thomas Murphy, Co-Chief Creative Officer North America

Maru Kopelowicz, EVP Executive Creative Director

Craig Bishop, Senior Art Director

Lucas Shanks, Associate Creative Director

Darla Price, EVP Executive Account Director

Lea Mastroberti, SVP Group Account Director

Dana Markiewicz, Account Director

Christen Koribanics, Account Supervisor

Chelsea Cines, Account Executive

Erica Yahr, Chief Strategy Officer

Anna Andreis, SVP Group Strategy Director

Rosalind Mowitt, Senior Strategist

Whitney Bryan, VP Comms Strategy Director

Danielle Karr, VP Social Strategy Director

Rebecca Krevat, Social Strategist

Debbie Dunlap, SVP Executive Integrated Producer

Victoria Wills, Producer



Weber

Leah Wiseman, EVP Client Experience

Danielle Burrick, SVP Media Relations

Carolyn Heinerichs, Director Media Relations

Mollie Godbout, Associate Media Relations



Client

Dawn Halkuff, Chief Commercial Officer

Kristen Landon, Vice President, Marketing

Tom Moody, Senior Marketing Director, Reproductive Health

Jessica Finizio, Associate Product Manager, Reproductive Health

Jennifer Salokar, Associate Product Manager, Reproductive Health



Production

Production Company: Imposter

Director: Carlyn Hudson

EP: Avtar Khalsa

Producer: Tiffany Suh

DP: Lidia Nikonova

Production Designer: Kelly Fondry

Production Supervisor: Becca Ma

1st AD: Candy Yi



Whitney’s Hair: Dritan Vushaj

Whitney’s Makeup: Jamie Greenberg

Whitney’s Stylist: Nicole Schneider

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