Optrex Actimist: Open Your Eyes To Spring

As lockdown in the UK ends, Spring is in the air but unfortunately for hay fever sufferers, so is pollen. So this new ad for Optrex Actimist is perfect timing. With catchy graphics and colourful images, the spot captures perfectly the feeling of unwanted itchy eyes. The spot was all shot in-camera and directed/animated by Adam Bolt through UNIT9. This was a true collaboration produced by UNIT9, with Havas London as the agency and ENVY Post Production adding the final touches. The campaign is running on various social and digital platforms.