The Bessies: Only good tv lives

Since 1973 The Bessies Awards have recognized the best in Canadian television advertising. Each year the Bessies jury is given the arduous task of separating the good tv from the bad, awarding only the best ideas and effectively killing the rest. It is this analogy that Toronto agency john st. has brought to life through a viral and print campaign to help promote the 2008 edition of the awards.
In one viral an animated Bunny singing a candy jingle gets gunned down and slumps to the ground. And in another famous genre for bad ads a TV shaving guy takes it between the eyes spraying blood all over his beautiful female sidekick.