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HSE: We Can Do This
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Core's new creative work for the HSE, "We Can Do This…", uses an ensemble cast to mark the next phase of COVID-19 communications that have been a constant part of our lives throughout the pandemic. The piece opens with young children imagining themselves metaphorically tackling the virus in an almost poetic style, before moving through the rest of the cast. People who, either while working or in all too familiar situations, mark their frustrations, while reinforcing the actions we can all take to combat COVID-19. The TV and Video ad ends on a hopeful note, with a nod towards the continuing vaccination programme and a sign off from a nurse working on the frontline at Tallaght University Hospital. The campaign also features radio, and short form content pieces for social channels and digital display.
Client Director: Jo Mullins Related |
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