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Top 6: April 28th 2021
McDonald's Singapore celebrates this Ramadan with the launch of 'My Happy Table' via Publicis Communications Singapore. The physical activation uses technology and camera setup to
… read morehelp Singapore-based individuals "reunite" with their family in Malaysia. Through this experience, family members will once again be able to break fast together as though they are seated at the same table. Set up at physical McDonald’s locations in Singapore and Johor Bahru, a full-sized hybrid table was created so family members from both Singapore and Malaysia can sit down together to have their McDonald’s meal. My Happy Table will be opened for public usage from 23 April to 28 April with call for entry starting on 19 April. The setup will be done within party rooms at the McDonald’s Canberra Plaza (Singapore) and McDonald's Taman Desa Tebrau (Johor Bahru, Malaysia). The activation serves to help bridge the distance felt by many with the border closure between Singapore and Malaysia due to the COVID-19 pandemic. Among them are Malaysians who work in Singapore to support their families back home who prior to the pandemic would either commute daily or over the weekends. While cross border travel is allowed in some circumstances, the stringent criteria and high costs due to quarantine measures have forced many to remain in Singapore.
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Managing Director: Serene Koh
Business Director: Lim Xin Wei
Senior Account Executive: Jazzeca Pachai
Strategy Director: Arielle Brustein
Strategy Planner: Wong Teng Fon
Production
Post House: Prodigious Singapore
Audio Post House: Fuse Adventures in Audio
Client: McDonald’s Singapore
Senior Director, Marketing and Digital Customer Experience: Drina Chee
Senior Marketing Manager: Eileen Ang
Marketing Manager: Nicole Low
