TV ad: Red Cross Australia: The Worst Block in Town

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This last year's endless barrage of disasters and catastrophes has left a lot of people feeling helpless. When so much needs fixing, where do you even start? Well, that's something Australian Red Cross has over 100 years of experience in. Their latest brand film highlights this overwhelmed feeling we can all relate to, with a cathartic animation and original track by Aussie superstar duo Kate Miller-Heidke and Keir Nuttall.

Category Charities & appeals
Client Red Cross Australia
Agency DDB Australia
Production Unlisted
Country Australia
Uploaded 22 April, 2021

Credits

Director
Turbopascal Collective
Chief Creative Officer
Ben Welsh
Executive Creative Director
Matt Chandler
Senior Art Director
Elaine Li
Senior Copywriter
Jared Wicker
Producer
Kade Robertson
Producer
Camille Principiano
Producer
Jonathan Zahut
Production company
Eddy
Executive Producer
Graham Pryor
Executive Producer
Emilie Walmsley
Senior Producer
Niki Bentley
Business Director
Sigrid Westhoff
Visual Effects
Menhir FX Studio
Sound Design
Andy Stewart
Composer
Kate Miller-Heidke
Composer
Keir Nuttall
Editor
Hugo Hartmann Perrenot
Music Supervisor
Level Two Music
Managing Partner
Nick Russo
Chief Strategy Officer
Fran Clayton
Planning Director
Colourist
Nightshift
Performer
Kate Miller-Heidke
Performer
Keir Nuttall

Other credits

Australian Red Cross

Belinda Dimovski – Director Engagement & Support

Astrid Mallard – Head of Marketing & Communication

Shini de Silva – Marketing Manager

Mina Hayashi – Brand Manager

Dilini Perera – Senior Multimedia Producer

Kim Batchelor – Creative Communications Lead

DDB Sydney:

Head of Integrated Content: Renata Barbosa

Eddy:

Production coordinator : François de Rosanbo

Menhir Fx Studio:

CG Supervisor & Technical Director: Valentin Valdo Dornel

Character Modeling Artist: Alwin Durez, Loic Curien

Modeling Asset & Texturing: Clément Crosnier, Rachel Bosc-Bierne, Fabien Urbanczyk

Rigging Artist: Edgard Cros

Layout Supervisor: Valentin Valdo Dornel Layout Artist: Thomas Caputo

Animation Artists: Julien Reyes, Steeve Manangou

FX Animation : Valentin Valdo Dornel

Lighting & Compositing Supervisor: Pierre Tarsiguel

Lighting & Compositing artists: Fabien Urbanczyk, Rachel Bosc-Bierne, Lucien Lecompte

Production Manager: Simon Tarsiguel

Production Coordinator : Sarah Guadagno

Red Cross Australia: The Worst Block in Town

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Red Cross Australia: The Worst Block in Town

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