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Santé Publique France: Talking Makes It Better
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Speaking to a friend or a health professional is a positive first step towards relieving the mental challenges caused by Covid-19. This is the key message in En Parler, c’est déjà se soigner (Talking Makes It Better) a new campaign for Santé Publique France (SPF), the French Ministry of Health, directed by Vincent Rodella for Babel advertising agency. The film shows four scenes of daily life through the eyes of four ordinary individuals struggling to cope with the everyday: an elderly couple having a meal, a medical school student, a man who can’t sleep and a woman returning from grocery shopping. Their symptoms mimic the known physical characteristics of the virus, namely loss of appetite, lagging energy, sleep issues and panic attacks. The difference here being that their symptoms are caused by anxiety and depression rather than the actual virus. A recent study by SPF (Coviprev, March 2021) has revealed that in the past year, there has been a deterioration in French mental health: 31% of people have experienced anxiety or depression compared with 23% last September.
Music : Vincent Rodella Related |
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