Hornbach: Make Room For Yourself

It feels like a fresh start when the powerful force of a monster truck takes out a withering garden. And it takes just two seconds to realize that HORNBACH’s new TV commercial once again opens the spring season in typical HORNBACH fashion. With a wheel barrow full of crazy and a deep pond of humour. As we’ve come to expect, HORNBACH’s newest eye-popping spring ad also bears several layers of meaning. Naturally, it is first and foremost about gardening and innovative landscaping. It’s about desire, the passion to create and the drive to get started; traditional pillars of HORNBACH communication. However, the typically light-hearted topic of spring being portrayed with such brute force expresses more than meets the eye – as the ad’s tonality captures the current emotional state of Europeans, in need of a release after months of lockdowns. ‘Make room for yourself’ – the enlivening key message of the new film is an ode to freedom. To the freedom you find in your garden, from digging for a pond to tearing down a shed. And the freedom that everyone longs for after a year’s worth of dealing with a pandemic. And what better to way to create that freedom than a five-ton monster truck dancing and spinning through a garden with grace of a ballerina. After all, old things must go for something new to be created.