Print ad: The Bronx Zoo: It's Time For a Change Of Pace

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As more and more people become fully vaccinated, New Yorkers are starting to come out of hibernation this spring. The Bronx Zoo is amplifying that message through a new campaign that urges people to leave their homes, look away from their screens and set off to reconnect with nature--something the Bronx Zoo has plenty of throughout its 265 acres of hardwood forest. Created by Six+One, the lead creative agency since December, 2018, this is the first major campaign under the 'Different Kind of Animal' platform (which first debuted Fall 2020). The new work speaks to the reality of screen fatigue and people’s craving for real-life experiences and was born of the insight that as little as 10 minutes in a natural setting can help people feel happier and lessen the effects of mental and physical stress (this, according to new research from Cornell).