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Hastings Direct: Simplicity is The Best Policy
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Hastings Direct and Wunderman Thompson are launching a new brand positioning 'Simplicity is The Best Policy,' to position the UK insurer as a distinctive and digital first brand. Wunderman Thompson's new integrated brand campaign dramatises the ease and simplicity that Hastings Direct brings to people's colourful and chaotic lives by providing them with the best-in-class digital experience and great prices. The campaign uses straightforward language and impactful visuals to create the tension between simplicity and complexity in a fun and memorable way. The flagship TV spot has a memorable visual approach with a combination of, film, illustration and animation. Featuring a man driving alongside his cartoon double, he experiences some of the challenges that life can throw at you, but always with his Hastings Direct app to offer simple, app-based solutions in case of emergency.
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