Interactive ad: EARTHDAY.ORG: Earth Definition

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EARTH DEFINITION
The new standard in streaming

Streaming high definition videos on your phone generates approximately four times more emissions into the atmosphere than necessary. The down-to-earth solution? You know it as standard definition. We call it Earth Definition. A greener, much needed alternative to HD that lets you #StreamResponsibly. Launched just in time for Earth Day.

Category Public interest
URL https://earthdefinition.org/
Client Earth Day
Agency Hjaltelin Stahl, Part of Accenture Interactive
Country Denmark
Uploaded 22 April, 2021

Credits

Director
Simon Robson
Chief Creative Officer
Adam Kerj
Senior Creative
Nicolai Dimon
Senior Creative
Lasse Vintersbølle
Senior Creative
Karl Kristian Krarup Kjaer
Digital creative
Line Kirstine Torp
Digital creative
Rasmus Frandsen
Group Account Director
Søren Brix
Social Marketing Manager
Mads Husted
Digital Director
Jacob Benzon
Digital Designer
Mads Clausen
Senior Account Manager
Sofia Brockenhuus-Schack
Social Influence Director
Robert Preuss

Other credits

VO: Michelle Monaghan

Additional Animation: Mighty Nice

Head of Production: Tina Braham

Producer: Diana Angelius

Head of Studio: Jeremy Howdin

Design: Oliver Abbott

Model: Tessa Eden, Michael Shiao Chen

3D Animation: Duncan Maclaren, Michael Shiao Chen

2D Animation: Bonnie Forsyth, Max Wanniaratchy

Light & Render: Trent Rogan

Composite: Gary Fouchy

Sound design & score: JSM Music

CEO/CCO/Co-Composer: Joel Simon

VP/Executive Producer: Jeff Fiorello

Co-Composer: Rebecca Riter

Producers: Norm Felker, Sharon Cha, Andrew Manning

Special thanks: Squeak. E Clean Studios Melbourne

EARTHDAY.ORG: Earth Definition

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