Red Cross: The Great escape

Seven lives are lost to home fires every day in the U.S.--more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety. This campaign from BBDO New York focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and testing smoke alarms monthly. To bring this message to life, this spot--directed by Noam Murro of Biscuit Filmworks--features a surreal somewhat playful universe where toys have come alive and are practicing a timely evacuation from their dollhouse--a scene which we later realize is a figment of one child’s imagination.