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A new festive campaign featuring the refreshed visual identity of Bud Light Chelada from global, award-winning and integrated marketing communications company Foote, Cone & … read moreBelding (FCB) has recently debuted across all media. The campaign's vibrant, masterfully executed "Cheliamos" (:30) and "Ingredient Explosion" (:15) spots were produced in Chicago by one-stop cross-media production company Sarofsky.
To crack open the celebration, FCB invited Sarofsky's visual maestros to get creative with the iconic brand elements of their dreams. Beginning with the famed Anheuser-Busch brand mark and Bud Light's signature typography, the storyline casts all four beverages representing Bud Light Chelada's product line. Using consummate motion-controlled live-action cinematography, bold design and flawless visual effects, the sparkling, effervescent goodness hypnotically swirls, pours, and resolves into a tantalizing enticement.
read less...Additional credits for FCB:
VP, Executive Producer of Music: Stump Mahoney
SVP, Group Management Director: Howard Klein
Account Director: Katie McNulty
Design/Production Company: Sarofsky
Executive Creative Director: Erin Sarofsky
Creative Director: Stefan Draht
Executive Producer: Steven Anderson
Producer: Andrew Rosenstein
Line Producer, Live Action Elements: Karen Carter
VFX Supervisor: Cory Davis
Editor: Jamie Gray
3D Artists: Tanner Wickware, Matt Miltonberger, Tony Agliata, Jake Allen, Sean Skube,
Compositor: Jacob Dailey
Live Action Directors: The Barkers
Director of Photography: Isaiah Jay
Beverage Effects Rigger: Geoff Binns-Calvey
Music Composer: Jonathan Tyler
Audio Company: Lord & Thomas
Senior Producer: Alex Bartczak
Audio Engineer: Batsirayi Zesaguli
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