Garnier: One Green Step

One Green Step is all it takes to reverse the effects of climate change; a message that M&C Saatchi Indonesia has brought to life with its 1-minute countdown film for Garnier's #OneGreenStep campaign. The campaign is a part of Garnier's 2025 goals to radically reduce the global impact on the environment, pledging that all its products will be manufactured without the use of so-called non-recycled plastic (Virgin Plastic), and converting all its factories to be carbon neutral. Highlighting the urgency of action towards climate change, the 1-minute film shows how swiftly the planet is degenerating and the urgency of action required from everyone to play a part in reversing its ill effects.