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Unilever’s Degree Deodorant - also called Sure, Shield and Rexona - are the makers of the world’s #1 antiperspirant. Today the brand announces the launch of the world’s first … read moreinclusive deodorant for people with visual impairment and upper limb motor disabilities: Degree Inclusive. One in four Americans, and one in five Brits, has a disability, but despite being the largest minority community across the globe, products and experiences are still not designed with this community in mind. Across the beauty and personal care industry, there is currently no deodorant product suitable for people with upper limb disabilities to use; twisting a deodorant cap, turning a stick, or pushing down on an aerosol can with limited arm mobility is a real challenge – and sometimes the fear of sweating keeps people with disabilities from moving as much as they would like to. Degree believes in the power of movement to transform lives - and that everyone should be able to experience the incredible physical, mental and social benefits movement provides. Deodorant helps give people the confidence to move. Therefore, in an effort to provide equitable access to the products and experiences needed to move, Degree partnered with Wunderman Thompson and their Inclusive Experience Practice, alongside occupational therapists, engineers, and consultants with disabilities. Driven by a mission to make the deodorant application process accessible to everyone, Degree Inclusive has been designed with the following revolutionary features as noted in the brand’s product development video. Working in collaboration with award-winning international design studio, SOUR, the Degree Inclusive prototype was co-developed with a cross discipline team at Wunderman Thompson, led by Christina Mallon, Wunderman Thompson’s Global Head of Inclusive Design.
read less...Wunderman Thompson Buenos Aires
CEO: Victoria Cole
Integrated Production Leader: Josefina Espil
Production Manager: Mariana Jauregui
Editor/Animator: Leandro Ramírez
Graphic Production Manager: Daniel Gatto
General Account Director: Eliana Kaplan
Account Director: Dana di Lello
Sr. Account Executive: Ramiro Pannunzio
Strategy Lead: Ronny Weter / Aurelia Sisinni
Project Manager: Ana Laura Rodríguez
Head of Social Media: Silvina Coto
Content Strategist: Daniel Alaniz
Community Manager: Vincenzo Mazzei
Creative Operations Leader: Paula Akel
Wunderman Thompson Global
Global Lead inclusive Design: Christina Mallon
Global Client Lead Unilever: Inge Selawry
Global Planning Lead: Nicky Buss
Global Project Management: Bart Etcheverry
Director of Global Creative Operations: Nora Farley
PR Director: Jessica Hartley
Production
CEO: José Arnal
Post Production: Luis Staffolani
Sound post production: Porta Studio
Music: Perra Santa
Client: Unilever
Product: Degree Inclusive
Global Brand Vice President, Rexona: Kathryn Swallow
Global Senior Brand Manager, Rexona: Emily Heath
U.S. Senior Marketing Manager, Degree: Chiara Grillo
Global Senior Brand Manager, Rexona: Denise Savoia
Global Assistant Brand Manager, Rexona: Stephanie Bau
U.S. Ass. Brand Manager, Degree: Teri Minogue
Global Ass. Brand Manager, Degree: Edward Jones
Global Brand Director, Rexona: Lucy Howdle
Global R&D Director, Rexona: Andy Butterworth
Global Senior Technical Manager, Rexona: Laura Hutcheon
Global Senior Consumer Market Insights Manager, Rexona: Alex Harrison
Product Design: SOUR Studio
Occupational Therapist: Michael Tranquilli
Disabled co-collaborators US: Keah Brown /Keisha Greaves /Natalie Trevonne/Lissa Loe
Disabled co-collaborators Argentina: Lidia Beatriz Peyronnet/Andrea López de Mora /
Mercedes Monjaime/Cecilia Rizzo
Creative Collaborators: Santiago Estevez/Nicolás Trapanese
PR Agency credits
Unilever PR Agency: Edelman
Vice President David Brigandi
Senior Vice President Sharelyn Devonish
Senior Account Supervisor, brand: Jill Condulis
Account Executive: Caitlin Gronski
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