The Swedish Childhood Cancer Fund: Do You Want to Build a Snowman?

When August was six years old he was diagnosed with leukemia, the first sign was that he became extremely tired, he didn’t even have the energy to play with friends. To tell this heartbreaking aspect of childhood cancer we made a small but significant change to the world famous song ”Do You Want to Build a Snowman?”. This time Anna sings the song to August, giving the lyrics a whole new meaning. The song to August was used in a radio commercial played on Swedish radio stations. The effect was incredible: 61% gave the radiospot the highest possible rating All Time High contributing to the Christmas campaign collecting 22 431 000 SEK to childhood cancer research. 13% more than the previous year.

/Radio script in English/

ANNA from the Disney movie Frozen starts singing through the door:

August?
Do you wanna build a snowman?
C'mon let's go and play!
I never see you anymore, come out the door, it's like you've gone away
We used to be best buddies and now we're not, I wish you would tell me why
Do you wanna build a snowman?

AUGUST starts talking to the audience, he is alone behind the closed door:

My name is August and I got cancer last Christmas.
Sometimes I don’t have the energy to come out and play with friends.
Support the Swedish Childhood Cancer Fund.