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AllTrails App: 10,000 Reasons
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AllTrails, the most trusted and used digital guide to the outdoors, has launched its first-ever ad campaign for streaming and broadcast with a pair of spots titled '10,000 Reasons' and 'Shared Monologue'. The 30-second spots premiere the week of April 26th, and will air on Bravo, Discovery, TLC, MSNBC, CNN, Hulu, and NBC, among others. With a community of 30 million explorers worldwide and a library of more than 200K trails, AllTrails helps users find the trail best suited for their needs and interests, with up-to-date information on trail conditions, user reviews and photos. The new campaign comes on the heels of an explosive year of growth for AllTrails, which reported a 135% year-over-year increase in registered hikers in 2020, and a 172% increase in hikes logged in the same time span. '10,000 Reasons' speaks to everything trail-goers love about the sacred outdoors without putting it in words. Tapping into the sights and sounds of nature, a mesmerizing series of vignettes show that adventure comes in many shades. 'Shared Monologue' is a joyful, upbeat, and inclusive call for adventurers of all experience levels to find their happy place in nature through the AllTrails app.
CEO: Ron Schneidermann Related |
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