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AllTrails, the most trusted and used digital guide to the outdoors, has launched its first-ever ad campaign for streaming and broadcast with a pair of spots titled '10,000 Reasons' … read moreand 'Shared Monologue'. The 30-second spots premiere the week of April 26th, and will air on Bravo, Discovery, TLC, MSNBC, CNN, Hulu, and NBC, among others. With a community of 30 million explorers worldwide and a library of more than 200K trails, AllTrails helps users find the trail best suited for their needs and interests, with up-to-date information on trail conditions, user reviews and photos. The new campaign comes on the heels of an explosive year of growth for AllTrails, which reported a 135% year-over-year increase in registered hikers in 2020, and a 172% increase in hikes logged in the same time span. '10,000 Reasons' speaks to everything trail-goers love about the sacred outdoors without putting it in words. Tapping into the sights and sounds of nature, a mesmerizing series of vignettes show that adventure comes in many shades. 'Shared Monologue' is a joyful, upbeat, and inclusive call for adventurers of all experience levels to find their happy place in nature through the AllTrails app.
read less...CEO: Ron Schneidermann
Head of Design: Brian Sinclair
Head of Communications: Meaghan Praznik
Head of Lifecycle Marketing: Katrina Kimovec
Senior Designer: Matt Giesting
Where shot: Northern California and Southern California
Editorial Company: Avocados and Coconuts/San Francisco, CA
Editors: Ian Levine & Gabby Scott
Assistant Editor: Alex Paulsen
Post Producer: Jessica Kenney
Postproduction Company: Mission Film and Design/San Francisco, CA
Colorist: Chris Martin
Sound Production: One Union/San Francisco, CA
Engineer: Matt Woods
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