This is a campaign initiated by Tencent’s 99 Giving Day, to engage people in the safeguarding of intangible cultural heritage in their hometowns. The campaign featured a thematic … read morecommunication design based on illustrations, which portrayed classic scenes back in the 60s inspired by the intangible cultural heritage of China’s 34 Provinces. These sweet and nostalgic memories reminded people of the urgency of safeguarding cultural heritage in danger. All communications have a QR code that directs users to the campaign website, makes a donation, and invites more friends to join.
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