Print ad: Tourism New Zealand: Recharge Season, 1

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Tourism New Zealand has officially launched a new holiday season – Recharge Season – and is encouraging Kiwis to book a holiday that will leave them feeling refreshed and ready for the year ahead as part of a new campaign developed by Special Group. The new season is in response to a recent survey commissioned by Tourism New Zealand that revealed almost half of Kiwis feel that 2020 has impacted their levels of fatigue more than any year in recent memory, and almost a third of New Zealanders finished their summer holidays still feeling worn out. As a nation, we’re more weary than ever given the events of 2020, and at this time of year, people tend to take a ‘flop and drop’ break where they do nothing, when in actual fact, it is widely acknowledged that an ‘active’ break will leave you feeling more recharged.