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Top 6: May 5th 2021
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Formula E: Change. AcceleratedTop 6: May 5th 2021
Uncommon Creative Studio work in partnership with electric racing leaders Formula E to bring to bear its new brand positioning: 'Change. Accelerated.' 'Change. Accelerated.’ encapsulates Formula E's vision to accelerate sustainable human progress through the power of electric racing. This strategic message is brought to life in a new campaign, created with Uncommon, which aims to capture this unique sport’s ability to excite next generation sports fans by combining exciting on-track action with its role as a catalyst for positive change around the world. Formula E is the pinnacle of electric motorsport its unpredictable, highly competitive racing is underpinned by equally powerful reason. Recognising the impact of sport as a force for good, Formula E was founded to counteract climate change by accelerating the adoption of electric vehicles, a mission which has since evolved to an all-encompassing race for better futures, in alignment with the FIA's Purpose Driven movement.
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