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FedEx has always prioritized delivering for its customers. But there is another priority we all share: Earth. FedEx is doing its part to prioritize a more sustainable planet, with … read morethe goal to be carbon neutral by 2040 which the brand first publicized just last month.A new spot features Willie Nelson's iconic track, "Always On My Mind," with the star himself making a cameo at the end. The film, "Delivering For Earth" depicts FedEx's efforts for a more sustainable world by highlighting some of the tangible actions and innovations the brand has put in place to further its carbon neutrality goals. The work catches attention with its somewhat hyperbolic love story featuring real FedEx innovations as “gifts” to the planet, including the increasing use of electric vehicles, reusable envelopes, and “Roxo”—the FedEx SameDay Delivery Bot, now in development.
The work launches on what happens to be Willie Nelson’s birthday— a gift from him and FedEx for your viewing pleasure!
Created with its longtime creative agency BBDO New York, the team seized the opportunity to harness Willie Nelson’s star power to support the brand’s mission. Nelson is well-known for his environmentalism, often hosting events to raise awareness about the importance of sustainability and having received awards for championing environmental causes.
The work is part of the new FedEx overarching brand positioning, “Where Now Meets Next,” which debuted earlier this year.
read less...CREATIVE AGENCY: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
EVP, Executive Creative Director: Greg Ketchum
EVP, Executive Creative Director: Tom Godici
SVP, Senior Creative Director: Greg Gerstner
VP, Creative Director: Banks Noel
SVP, Group Executive Producer: Alex Gianni
Executive Producer: Hyatt Choate
Art Producer: Jasmine Batista
Senior Music Producer: Julia Millison
VP, Business Affairs: Kathleen Bannon
Associate Art Producer: Lizzy Lehn
EVP, Senior Account Director: Josh Steinman
VP, Account Director: Miranda Hardy
Account Manager: Christian Martinez
Account Executive: Caroline Schwartz
VP, Group Planning Director: Zach Kula
Senior Planner: Alexandra Britt
PRODUCTION COMPANY: Biscuit FilmWorks
Director: Noam Murro
Partner/Managing Director: Shawn Lacy
Executive Producer: Andrew Travelstead
UPM/Producer: Brady Vant Hull
Head of Production: Sean Moody
Director of Photography: Eric Schmidt
Production Designer: Brock Houghton
EDITORIAL COMPANY: Rock Paper Scissor
Executive Producer: Eve Kor
Producer: Jenny Greenfield
Editor: Damion Clayton
Assistant Editor: Tom Mika
TELECINE/COLOR COMPANY: Color Collective
Telecine Artist: Alex Bickel
Producer: Claudia Guevara
CONFORM / FINISH COMPANY: Method Studios
Conform Artist: Douglas Luka
Producer: Bennet Lieber
MIX & RECORD COMPANY: Sound Lounge
Engineer: Tom Jucarone
Producer: Lauren Mullen
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