The Urban Mutt: Fry

The Urban Mutt is one of the few store brands in the Chicagoland western suburbs area that offers only 100% healthy dog food, from grain-free foods to specialty treats for dogs with allergies. But besides being a well-known local store brand, their customer base is not aware that the store offers much more than the brands they carry. It is also a brand that has created its own line of homemade premium treats that are made with only real meat, making it not only healthier but tastier and flavorful for their furry friends.

CHALLENGE

Flavor has always been out for debate when it comes to healthy dog food. Dog owners are constantly looking for options that can help their pet have healthier lives even if that comes at the expense of unwillingly sacrificing the flavor. The problem is that they are not the ones eating it, the dogs do.

SOLUTION

To show the importance of flavor from the pet perspective, we created a series of posters and print ads directed to dog owners that showed the result of having a flavorful homemade alternative that expressed the choices of their pets in a genuine and insightful way.