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eve sleep: Le Coq
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eve sleep, the sleep wellness brand that sells mattresses online and through retail partners, has launched a new advertising platform in France called "La Vie En Jaune" ('Life In Yellow'). To mark the launch the brand has created a new film, 'Le Coq', featuring a stop motion singing cockerel, encapsulating the feeling you get when you wake from having had a really great night’s sleep. Created by adam&eveDDB, the new campaign marks a strategic shift for the sleep wellness brand. The ‘La Vie En Jaune’ platform – inspired by eve sleep’s yellow brand identity and core product benefit: by giving people a better night's sleep, it helps customers wake up feeling full of optimism and energy – pays a passing nod to ‘La Vie En Rose’, the signature song of popular French singer Edith Piaf.
Planners: James MacAskill, Martin Beverley Related |
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