Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Kiloutou: Concrete Mixer


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Everyone knows that, faced with today’s ecological challenges, we must learn to consume differently, in a more virtuous way. Corporations and people alike – we all need to adopt the right measures and do so as soon as possible. One of the measures we hear about most is, of course, buying less. That’s why renting is becoming trendy again and why we’re seeing so many sharing solutions pop-up and start-ups promoting them abound. Kiloutou has been promoting the economic and ecological benefits of sharing for over 40 years. It’s at the heart of the European brand’s construction and DIY equipment rental business. After all, renting is, itself, the sharing of resources, and is rooted in the economy of sharing and sustainability. European construction and DIY equipment rental brand Kiloutou has been promoting the economic and ecological values of sharing for over 40 years. After all, renting is, itself, the sharing of resources, and is rooted in the economy of sharing and sustainability. To promote those values in a bold way, Kiloutou, along with its agency Rosapark, is launching the first campaign that encourages people not to buy. The campaign is based on 3 online films that break the codes of traditional advertising by promoting the quality of tools that you should, above all, not buy. A totally unexpected action to convey a compelling message: everyone should rent if we want to speed up our transition to a more sustainable economy.
Credits Other credits

External Communications Manager : Laurence Riva Roveda

External Communications Project Manager : Dénitza Ganeva-Vernaison

Agency

Co-Founders : Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco

Managing Director : Delphine Drutel

Advising Director : Camille Courant

Account Manager : Clara Bizet

Strategic Planner : Sammy Lussan

Social media strategist : Cassandre Geron

Head of prod : Elodie Jonquille

Communications Director : Lauren Weber

Communications Assistant : Manon Grebert

Production

1st Assistant Director : Vincent Dedina

Chief Stylist and Decorator: Jérôme Daudel

Casting Director : Luce Nordmann

Hair-Make up : Sandra Lamzabi

Producer : Ingrid Le Minh

Regisseur : Clément Furic

Post-Production : DONE

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news