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Dick's Sporting Goods Foundation: Keep Trying
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Aimee Watters, the executive director of the Dick's Sporting Goods Foundation, starts a reassuring conversation with her child, looking directly into the camera as if to share that comfort with everyone. As she coaxes out what's making him nervous and encourages him to be brave in a Mother's Day message from the sporting goods store, a montage of other executive moms at Dick's plays out scenes of love and support in their own children's daily lives.
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