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McDonald's: Macca Macca Macca
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In Australia McDonald's is referred to as 'Macca's'. So as sponsors of the AFL (Australia's biggest sporting competition) we created an ad where we brought together all the players, commentators and officials who have a 'Mc' in their surname and are also nicknamed Macca. Even the sport's CEO Gill McLachlan made a cameo. With media booked during the football matches, we created a simple way of connecting the brand with the sport itself in a playful way.
Client – McDonald’s Australia Related |
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