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Atlantic: Doberman
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Atlantic, the market leader in thermal comfort solutions, unveils its new brand platform: "Atlantic. We feel good in your home". The first collaboration between the brand and its new agency Ogilvy Paris talks to us about comfort with humor and lightness. When we think of well-being at home, we often think of the comfort of a sofa or a bed, the luminosity or the decoration. But rarely our heating or air conditioning system. However, studies show that thermal discomfort is the number one complaint of housing in France (barometer Qualitel/Ipsos 2020). With this in mind, Atlantic, the French leader in thermal solutions, has decided to evolve its brand platform with a major objective: to make the French aware that a well-equipped house is the assurance of feeling good at home. And who better than a leader like Atlantic to ensure this comfort? A platform that is expressed through a new brand signature: "Atlantic. We feel good in your home." It always feels good to be in a home equipped by Atlantic. The beginning of a saga. To illustrate this new positioning, the brand, accompanied by its new agency Ogilvy Paris, is launching a new saga, unconventional, that shakes up the codes of the category. Using somewhat exaggerated situations, the campaign demonstrates through absurdity how good one always feels in a home equipped by Atlantic. The campaign is revealed in 3 films named "Doberman", "Baby". "Dolls" for TV, digital and press.
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