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Honda Safety: The Awareness Traffic Light


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"The Awareness Traffic Light", the action of Honda and Warehouse that went viral The campaign reached 11M views and 2M "likes" on TikTok in just 24 hours. Within the framework of the Safety campaign, the agency and the Japanese company developed a traffic light that detects motorcyclists who are without a helmet. Until the driver puts on his helmet, the traffic light does not turn green. Honda Safety is the Honda department whose mission is to promote the practice of safe driving. To publicize the importance of the use of helmets, this action was developed in the Municipality of Campana.
Credits Other credits

Agency

General Manager: Daniel Onorato, Caio Lucini

Redaction: Rodrigo Scaff

Account Director: Federico Mauri

Account Executive: Jaime Vaca Guzmán

Audiovisual production: Marcelo Soruco

Coordination: Silvia Bruno

peaker: Marco Tiraboschi

Band: Swing Music

Responsible for the Advertiser: Diego Coelho, María Fernanda Ledesma Padilla, Martin Montenegro, Almendra Murillo, Natalia Perrone

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