Snickers: Fun Dad

With a summertime media buy, the campaign leans into classic summer moments when you really want to chill, but are having a hard time letting go. SNICKERS Ice Cream is here to sort you out. Created by BBDO New York, the campaign – featuring PTO and Buried – takes its cues from its non-frozen sibling, SNICKERS, as it humorously depicts the stresses of adulthood and encourage viewers to “chill” with a SNICKERS Ice Cream Bar. The campaign features online video airing programmatically across YouTube and Verizon, social content running on Facebook, Instagram and Snapchat, and custom audio on Spotify throughout the Summer. Across the Verizon programmatic buy, the brand has implemented Weather-based targeting triggers, allowing the brand to reach consumers as the temperature peaks in specific locations.