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Barbie: A Doll Can Help Change The World


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BBH, Los Angeles demonstates how important empathy is in this new campaign for Barbie helping to build a better world following recent study showed that when kids play with dolls it activates the part of the brain related to empathy. If playing with dolls can help a child develop empathy, then a doll can help change the world.
Credits Other credits

Client

Senior Vice President and Global Head of Barbie & Dolls, Mattel: Lisa McKnight

Vice President of Brand Marketing, Barbie & Dolls, Mattel: Nathan Baynard

Senior Director of Marketing Communications, Barbie & Dolls, Mattel: Liz Maglione

Creative Director of Marketing Communications, Barbie & Dolls, Mattel: Danielle Viale

Brand Marketing Manager, Barbie, Mattel: Rebecca Hilton

Global Brand Communications Manager, Barbie & Dolls, Mattel: Devin Tucker

Agency

Business Director: Amy Hinsley

Account Director: Trina Sethi

Account Executive: Aubrey Woolverton

Head of Strategy: Katie Acosta

Senior Strategist: Maggie Bonner

Director of Tech and Innovation: Dillah Zakbah

Production

Photographer: Bec Lorrimer

Production Designer: Nicki Gardiner

Line Producer: Kim Kirby

EDITORIAL - ROCK PAPER SCISSORS

COLOR - MPC LA

MUSIC - NEW MATH

SOUND DESIGN/MIX - BARKING OWL

FINISHING - THERAPY STUDIOS

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