Julie's: This is a Raya ad, you know?

It’s that time of year where again where brands across Asia put their spin on Raya ads The term Hari Raya is Malay for "big (or grand) day of rejoicing'.
The ad takes an inside look at the production of typical Raya ads of the past, where women have been cast in stereotypical roles. In Ini Iklan Raya, Tau?, the women break from script to get us to question if we’re giving them enough credit for the roles they play in our lives, to the comical consternation of the film’s desperate director.

With a female as its logo, Julie’s felt it was only appropriate to use its platform to give women a little love, with their signature Love Letters range of products.

“This ad isn’t meant to be a lecture or an admonishment of any kind. We just wanted to make people chuckle and realize that the women in our lives are more than just caretakers and melodramatic criers. They bring way more to the table than just food. And they deserve our love for it,” said Associate Creative Director at GOVT, Kevin Joseph.

The ad features notable names in the Malaysian acting scene such as Fauziah Nawi, Sharifah Shahira, Batrisyia Razak and Amerul Affendy, and was directed by Junad M. Nor. With the exception of Kevin, GOVT also did its part for female empowerment with an all-female team.