 |
Tv
Specsavers: The Dual
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
"The Duel" highlights the sheer ridiculousness of dealing with multiple pairs of glasses in a fun and memorable way while featuring a strong offer on Specsavers' full range of multifocal lenses.Says Joshua Stephens, executive creative director, AJF: "We’ve taken the much loved Should've Gone to Specsavers construct and evolved it to highlight a particular problem that glasses wearers often experience. While it still has the witty humour that Should've is known for, we’ve tried to raise the bar and make it a little more insightful.
“Whether you keep your second pair of specs on a string, on your head or in your pocket, people with multiple prescriptions aren’t strangers to inconvenience. “We want multifocal wearers, who would otherwise need to make annoying spec changes, to feel reassured that Specsavers’ multifocal lenses will allow them to see near and far with just one pair.”
Strategy Planner: Andrea Nelson Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
