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BMW iX3: Walkaround
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The iX3 is the first all-electric SAV from BMW, and in order to generate excitement of the UK specific Premier Edition Model, FCB Inferno were bought onboard to create a campaign that brought to life the energy and excitement of pure electricity, as well as the more rugged outdoor nature of the car. FCB’s in house production team, Fuel Studios, jumped into the unreal engine to create a mystical world for BMW’s iX3 Premier Edition. A digital walkaround in the truest sense of the word. The iX3 was shot on a studio set surrounded by massive LED screens which depicted forest settings filled with graphic neon lights. The direction leans into the more tech-focused visual aesthetic of being on a set like this and highlights the superior features of the model. The screen environments were created in Unreal Engine and worked in sync with the camera, giving the films a parallax effect that achieved a greater sense of space and dynamism. The campaign comprises a walkaround film that goes into detail about the features of the car, a :30 film, a press and tablet execution, display and social. The campaign will see the assets utilised across a national print plan, paid social, digital display, CRM and automotive partnerships throughout April and May.
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