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Laithwaite’s Wine: Get That Wine Cellar Feeling
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Following the success of last year’s "Get that wine cellar feeling", Laithwaite’s Wine, the UK’s number one online wine retailer, has launched a seasonal ad campaign in time for the summer months. Created by RAPP UK, the TV ad features the Laithwaite’s ‘wine cellar walk’ but this time at a classic British garden BBQ. It pokes fun at the stuffiness of wine culture and the assumption that to be into wine you need a sprawling chateau with a packed wine cellar. The Characters, who are deliberately younger and more relatable to Laithwaite’s post lockdown customers, pretend to disappear down an imaginary staircase, returning with a bottle of wine to a mixed response from their audience. The integrated campaign which coincides with Laithwaite's brand re-fresh will include digital and social activity, as well as supporting direct communication. The campaign launches this week.
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