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Web Film
British Airways: You Make Us Fly - Behind The Scenes
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After one of the worst years in aviation history, British Airways has launched a new advertising campaign, putting its people and customers at the centre of the story about its return to the skies. ‘You Make Us Fly’, which is the first TV advert since ‘A Love Letter to Britain’ to mark airline’s centenary in 2019, was shared first with its colleagues and then on the airline’s social media channels. The 60-second ad was created by Ogilvy UK and directed by Andy McLeod through Rattling Stick. It will air for the first time on TV on Friday May 7th around Gogglebox, followed by Premier League football matches and F1 being shown live on Sky Sports over the weekend. The campaign features the airline’s own people, all of whom volunteered to feature in the advert that has been designed to have an uplifting feeling and remind customers that they are at the heart of British Airways. The ad showcases the airline’s staff proudly making their way back to work with a very British sense of urgency, to do what they love most, caring for customers.
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British Airways: You Make Us Fly
WPP Team Horizon, comprised of teams from Ogilvy, Wavemaker & Hogarth |
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