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After one of the worst years in aviation history, British Airways has launched a new advertising campaign, putting its people and customers at the centre of the story about its … read morereturn to the skies. ‘You Make Us Fly’, which is the first TV advert since ‘A Love Letter to Britain’ to mark airline’s centenary in 2019, was shared first with its colleagues and then on the airline’s social media channels. The 60-second ad was created by Ogilvy UK and directed by Andy McLeod through Rattling Stick. It will air for the first time on TV on Friday May 7th around Gogglebox, followed by Premier League football matches and F1 being shown live on Sky Sports over the weekend. The campaign features the airline’s own people, all of whom volunteered to feature in the advert that has been designed to have an uplifting feeling and remind customers that they are at the heart of British Airways. The ad showcases the airline’s staff proudly making their way back to work with a very British sense of urgency, to do what they love most, caring for customers.
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Director of Brand & Customer Experience: Tom Stevens
Head of Brand & Marketing: Hamish McVey
Global Campaigns & Content Manager: Kathryn Marriott
Global Communications Lead Manager (Brand): Shivani Arora
Campaign Manager: Beyza Aydin
Global Content Manager: Daniel Taylor
Agency
WPP Horizon Lead: Craig Burleigh
Managing Partner: Josh Harris
Business Director: Kerry Capps
Account Director: Julia Pensabene
Senior Account Manager: Benaisha Mehta
Executive: Ellie Tytler
Strategy Partner: Kris Flemington
Strategy Director: Bianca Novaes
Group Programme Director: Charles Frowen
Project Director: Lily Greenwood
Design ECD: Dave Towers
Senior Designer: Amy Gordon
Design: Dom Flaherty
Head of Moving Image: James Brook-Partridge
Production Assistant: Kay Riley
General Manager: Grashyna Jurkiewicz
Business Director: Sam Fielder
Account Director: Megan Raisbeck
Account Manager: Anna Driscoll
Strategy Director: Robert Pryor
Precision Partner: Katy Bonheim
Precision Director, Programmatic: Stav Physicos
Precision Director, Programmatic: Terez Berry
Precision Executive, Programmatic: Adam Hone
Precision Director, Social: Raluca Mainea
Mead Lead, AV: Chris Bell
Media Director, AV: Thomas Haynes
Head of Investment: James Rutherford
Kinetic Account Manager: Ellie Gray
Head of Kinetic: James Byard
Production
Production Manager: Andrea Harvey
Editor: Eve Ashwell (The Assembly Rooms)
Sound & Music
Music: “The Flower Duet”
Composer: James Radford and Leo Delibes
Music Arranged By: James Radford
Music Company: Radford Music
Music Supervisor: James Radford
Sound Engineer: Parv Thind (Wave)
Sound Producer: Rebecca Boswell (WAVE)
Post Production
Post Production: No8
Producer: Charlotte Shearsmith
VFX Supervisor: Jim Allen
Colourist: George G (Black Kite)
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