International Esperanza Project: Bullying Park - Tagada Ride

According to the UN for Education, bullying affects approximately 32% of the world's students. Victims tend to live an unhappy life, living with fear and mistrust, having difficulties in their teenage years or adult life. In very extreme cases, they can end in “Bullycide” (suicide due to bullying).

The INTERNATIONAL ESPERANZA PROJECT organization's mission is to inspire hope in people through education with a program to stop bullying and ensure that every student has the right to “Be Safe”.

This campaign aims to show that there is no fun in bullying, only fear. To raise people's awareness, it aims to put the audience in the shoes of children who every day are victimized at school, in the streets, in their neighborhoods, and at home. All this with a clear call to raise awareness and be part of the movement.

Print advertisement created by DDB, Guatemala for International Esperanza Project, within the category: Public Interest, NGO.