McDonald's: HomeD

McDonald's is a popular place for breaking fast during Ramadan in Indonesia. There are many rituals and fun activities associated with McDonald's for families and kids. This year, although the restaurants are not closed, many people are reluctant to do so. Adults can understand this but children can't.

'HomeD', a film by Leo Burnett Indonesia, which showed how families get together to help recreate a moment for their child craving for this ritual. Being creative and collaborative, the family is able to create a makeshift McDonald's surprise at home and continue their Ramadan celebrations at home. The thought being that the celebrations can continue when families are together.