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NEON: Women should give themselves to men
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To launch the fourth season of The Handmaid’s Tale, DDB Aotearoa (NZ) looked close to home for inspiration. Upon the discovery that the outdated misogynistic views expressed in the show were similar to those still held by a select few in NZ, a revolution was in order.
The resulting street campaign rallied Kiwis to join June’s fight for freedom while communicating to New Zealand that we can’t stop fighting for equality.
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