Interactive ad: Charles Sturt University: Face Codes

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Charles Sturt University has zero tolerance for any kind of sexual misconduct. To put this policy into practice, we created a series of interactive posters featuring eye-catching Face Codes.Student faces were transformed into scannable QR codes – that directly linked students to report sexual misconduct, start a confidential conversation, be safe on campus, get consent from a sexual partner, and call out harassment.Five interactive posters. Five crucial lessons. Zero tolerance for failure.

Category Education
Client Charles Sturt University
Agency Dentsu Creative
Country Australia
Uploaded 10 May, 2021

Credits

Executive Creative Director
Marcus Tesoriero
Creative Director
Jon Foye
Creative Director
Oskar Westerdal
Creative
Hannah Payton
Assoc Creative Director
Alex Newman
Assoc Creative Director
Jonathon Shannon
Producer
Fabiana De Abreu
Producer
Paul Van Lierop
Business Director
Carolina Fullen
Account Director
Nicky Webster
Client Services Director
Sophie Lander
Head of Strategy
Managing Director
Brent Kerby
Senior Account Director
Natalie Robinson
Account manager
Mariel Malabanan
Head of Design
Eeuwort Baart
Head of Production
Lauren Reilly
Client
Sandra Sharpham

Other credits

Charles Sturt University:

Sandra Sharpham, Associate Director, Brand and Performance Marketing

Kim Copeland, Acting Executive Director of Safety, Security and Wellbeing

Georgia Boschke, Student

Cathay O’Shannessy, Manager, Digital and Performance Marketing

Amy Felke, Senior Creative, Brand and Performance Marketing

Taylor Campbell, Content Marketing Officer

Charles Sturt University: Face Codes

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