WWF: Pyros Collection

Problem:
In the past 10 years, the equivalent of 42% of all of the Portuguese forest area (3.5 million acres) was burned over the summer and almost 200 people died due to wildfires. Unfortunately, by winter time, this urgent problem is forgotten by the Portuguese people, media and authorities

Idea:
We challenged a famous designer to transform burnt wood into unique items of furniture, so the tragedy of wildfires is never forgotten. A unique way of using the beauty of Portuguese modern design in defense of ancestral forests.