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Web Film
U.S. Army: Jennifer
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To better connect with Gen Z, the U.S. Army releases an animated series that brings to life the origin stories of five real Soldiers. Research shows the Army lacks relevance to Gen Z, and is perceived as a "distant star" that requires a superhuman level of discipline. These stories address these misperceptions by showing that Soldiers are real people with hopes, dreams, aspirations, families, friends and personal obstacles to overcome.
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