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Miller High Life: The Champagne of Beers Region
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Miller High Life, also known as The Champagne of Beers, is following in the footsteps of Champagne, France, by proclaiming the area around its Milwaukee Brewery 'The Champagne of Beers Region' in a new campaign by adam&eveNYC.
The campaign was timed to coincide with National Tourism Day in the US on May 7th, and to make it truly official, the brand also is petitioning the local government to establish a new permanent beer region around the Miller Brewery's grounds in Milwaukee and declare that only beers invented inside the brewery's very specific borders, be considered a Champagne of Beers.
Client: Molson Coors Related |
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