Sinfônica Heliópolis: Orchestra Game Changer

Classical music in Brazil is a genre that has almost no coverage or visibility. So how could we give Heliópolis Symphony Orchestra - the first orchestra born in a Brazilian favela - the visibility they needed to maintain itself active?Brazil talks about soccer 24/7 in all sorts of media. And since every major soccer league in the world has a signature song, we saw an opportunity to finally give the Orchestra some of the attention soccer always has.We invited Antonio Pinto, a Brazilian Hollywood composer, to write a song in partnership with musicians from Heliópolis. The song became the new Sao Paulo's State Championship theme tune and was played during game openings and broadcasts, turning the championship's visibility into free advertising for Heliopolis Orchestra.
That was an orchestra that made the headlines in a country mad for soccer.