The Body Shop: Mother's Day

The Body Shop engaged AKQA Japan for a long-term brand partnership, in which both parties cooperate to revitalize the brand’s unique proposition on the in Japan. Vocal activism and collective spirit have been at the core of The Body Shop’s DNA since they opened their first shop in Brighton in 1976. Founder Anita Roddick created something extraordinary, a brand that does not tell women what to look like, but rather celebrates them for who they are. A revolutionary message far ahead of its time. Now, well over 40 years after The Body Shop opened their first store, the brand partnered with AKQA Tokyo to once again be the pioneer for social change.