Nestlé: Imagine with Maggi

Maggi is an iconic brand of soups, spices, broths, creams, and recipe mixes.
We've created a simple and visually easy-to-understand rebranding campaign, using the brand's logo and colors as the main starting point. And around it, we illustrated objects used in preparing recipes, thus showing graphically and straightforwardly that Maggi goes with everything.With these illustrations under the "Imagine with Maggi" concept, we made the consumers imagine what their dishes would look like using Maggi, whatever it was.The graphic solution is easily adaptable to different regions. It allows variations of illustrations and recipes
according to the locality.